Privacy Policy

This statement relates to the Walk it Ride it website

Walk it Ride it is a campaign commissioned by Leeds City Council.

Our contact details

Name: Leeds City Council

Address: Leeds City Council, Merrion House, 110 Merrion Way, Leeds, LS2 8BB

Phone Number:  0113 336 8868


The website is run by Magpie Creative Communications Ltd (Third Floor, Munro House, Duke Street, Leeds, LS9 8AG)

Magpie Creative Communications Ltd Data Protection Officer can be contacted at

Collecting personal data

We only collect and hold personal data provided by you in accordance with this privacy statement. This will happen if you:

  • Email us

We collect your name and email address in order to deal with your request appropriately. We will not pass this information on to any third parties.

Data will be retained for the length of your enquiry with us regarding this website.

Visits to the Walk it Ride it website

When you visit the Walk it Ride it website, the following information is received and stored on our web servers: 

Details of your IP address

Browser type

Operating system; 

and the web pages you visited. 

This data is known as web server logs. We use this information to analyse how our website is used by our visitors and we may archive this information in an anonymous form for historical records.

Our cookies

We use the following cookies:

Analytical/performance cookies – these allow us to recognise and count the number of visitors and how our site has been used. This information helps us improve the way our site works.

Please note that third parties (including, for example, providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are analytical/performance cookies.

Cookies used by this website

You can find more information about the individual cookies we use and their purposes below:

Google analytics





These cookies are used to collect information about how visitors use our site. We use the information to compile reports and help us improve our site.

The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.